In the ever changing world of real estate branding is key to survival. Subtle changes can make all the difference. When your clients know your brand they know what you are about. If you’re selling million dollar waterfront properties or farm houses in the middle of nowhere your brand mark can set you apart from the competition. The Jen Holden Group has had numerous logo changes, various marketing materials and fun projects along the way. When they came with logo modifications we knew just what to do.
Fixing the brand.
When you sell real estate and your name is Holden the first thought you have is “Holden the Key”. While this is a fun play on words it doesn’t convey selling million dollar plus homes. You need a clean concise mark that says we know waterfront properties and everything that comes with it. That’s were we jump in and dig into that mindset. What we come back with is a great study in logo design that not only conveys this message but offers a standalone mark that is easily recognizable as their own.
The brand re-imagined.
